Reposted from Mom's Clean Air Force
Cocooned at home after my second son was born, I was reading climate news online and watching network news fail to cover the huge climate stories in fall of 2011, while totally unable to do anything else besides blearily change newborn diapers, read stories aloud, or feed children all day and night. Don’t Just Sit There – Do Something!, which was suggested and is co-created by my husband, Bryan Pendleton, is thus as much a way for the two of us to take action as it is for all our viewers.
When it comes to climate change, there’s a lot of bad news: every year, the effects are more and more obvious in the world’s water, land, biodiversity, and air quality (as warmer temperatures contribute to worsening respiratory ailments like asthma). Media coverage of the topic in the U.S. is still far lower than its peak in early 2007 — at the same time that all the world’s systems are increasingly disturbed because of carbon pollution in the air.
Despite the overwhelming scientific consensus about climate change and its causes, 65% of adults in the U.S. say they need more information before making up their minds about climate change. There’s a clear gap between what the scientists understand and what the public needs to know for an informed debate.
Good news: filling that gap is our mission at Don’t Just Sit There – Do Something!, an ongoing series of funny, short online videos about all things climate. We don’t believe you should have to be a climate scientist to understand the basics of climate change, and we don’t believe you should feel like you need to hide under the covers and worry yourself to sleep every time you learn something new about climate change, either.
Learning should be fun, even when the topic is serious; our videos are designed to land somewhere between theDiscovery Channel and The Daily Show.
Each short episode covers a small piece of the climate puzzle and targets a general audience. We give you reliable, basic climate science information and news. With humor. Climate change requires us to act and, as it turns out, depressing people into action doesn’t usually work. Each episode ends with two easy actions the viewer can take, one to make a difference in your household, and a larger action to push for bigger change, and we list all our sources on our website if you want to read more.
Our newest episode does rapid-fire coverage of five common misconceptions held even by many who accept that climate change is real and man-made.